In this new edition, Thomas L Friedman includes fresh stories and insights to help us understand the flattening of the world. Weaving new information into his overall thesis, and answering the questions he has been most frequently asked by parents across the country, this third edition also includes two new chapters - on how to be a political activist and social entrepreneur in a flat world; and on the more troubling question of how to manage our reputations and privacy in a world where we are all becoming publishers and public figures.
The World Is Flat 3.0 is an essential update on globalization, its opportunities for individual empowerment, its achievements at lifting millions out of poverty, and its drawbacks - environmental, social, and political - powerfully illuminated by the Pulitzer Prize-wining author of The Lexus and the Olive Tree.
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The Fourth Turning continues the project of mapping out the place of generations in history, a project begun in the authors' earlier books Generations and 13th Gen. If millennial fever takes hold, The Fourth Turning may be only the first of an impending wave of pseudo-scholarly tracts prognosticating future (but imminent!) doom as we collectively close the books on this millennium. Those expecting a serious or dry tome might be put off by the authors' taste for bulleted text and catchy phrasings, but can you blame these guys for wanting to make impending peril as exciting as possible? After all, they think we are headed toward "events on par with the Revolution, the Civil War, or World War II" in the next 20 years. Mixing solid understanding of present generational divisions, with some fairly broad generalizations, Strauss and Howe promise to move from history to prophecy. Fans of Future Shock, Megatrends, or Powershift will be familiar with the authors' style of writing and not at all put off by the book's reach or style. Their take on history provides an intriguing (if not always reliable) lens through which to view the past, present, and maybe even the future.
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Amazon Best of the Month, January 2009: "Be Practical, Expect the Impossible." So declares George Friedman, chief intelligence officer and founder of Strategic Forecasting, Inc. (Stratfor), a private intelligence agency whose clients include foreign government agencies and Fortune 500 companies. Gathering information from its global network of operatives and analysts (drawing the nickname "the Shadow CIA"), Stratfor produces thoughtful and genuinely engrossing analysis of international events daily, from possible outcomes of the latest Pakistan/India tensions to the hierarchy of Mexican drug cartels to challenges to Obama's nascent administration. In The Next 100 Years, Friedman undertakes the impossible (or improbable) challenge of forecasting world events through the 21st century. Starting with the premises that "conventional political analysis suffers from a profound failure of imagination" and "common sense will be wrong," Friedman maps what he sees as the likeliest developments of the future, some intuitive, some surprising: more (but less catastrophic) wars; Russia's re-emergence as an aggressive hegemonic power; China's diminished influence in international affairs due to traditional social and economic imbalances; and the dawn of an American "Golden Age" in the second half of the century. Friedman is well aware that much of what he predicts will be wrong--unforeseeable events are, of course, unforeseen--but through his interpretation of geopolitics, one gets the sense that Friedman's guess is better than most. --Jon Foro
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Management Information Systems provides comprehensive and integrative coverage of essential new technologies, information system applications, and their impact on business models and managerial decision-making in an exciting and interactive manner. The twelfth edition focuses on the major changes that have been made in information technology over the past two years, and includes new opening, closing, and Interactive Session cases.
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Napoleon's Buttons is the fascinating account of seventeen groups of molecules that have greatly influenced the course of history. These molecules provided the impetus for early exploration, and made possible the voyages of discovery that ensued. The molecules resulted in grand feats of engineering and spurred advances in medicine and law; they determined what we now eat, drink, and wear. A change as small as the position of an atom can lead to enormous alterations in the properties of a substance-which, in turn, can result in great historical shifts. With lively prose and an eye for colorful and unusual details, Le Couteur and Burreson offer a novel way to understand the shaping of civilization and the workings of our contemporary world.
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In kitchens and living rooms, in garages and labs and basements, even in converted chicken coops, women and girls have invented ingenious innovations that have made our lives simpler and better. Their creations are some of the most enduring (the windshield wiper) and best loved (the chocolate chip cookie). What inspired these women, and just how did they turn their ideas into realities?
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Make lightning in your room! Keep paper dry under water! Lose weight by going upstairs! See colors that aren't there! Experience the magic of science with these quick, easy experiments and activities from Jean Potter. You can complete each activity in ten fun-filled minutes or less. Clear, step-by-step instructions and illustrations help you get it right every time. The projects help you learn about everything from why eggs aren't round to how submarines surface and submerge. You will find most of the required materials already in your home, backyard, or neighborhood, and you can perform the experiments practically anywhere. The 108 activities in this book cover twelve different subject areas, including air, animals, energy, gravity, magnetism, light, the human body, and much more. You'll make a rainbow right on your floor, pop a balloon with a magnifying glass, make a coffee can roll back to you after you've pushed it away, and bend water as it streams from your faucet--all with the help of a leading educator. Children Ages 8-12
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IDEO, the world's leading design firm, is the brain trust that's behind some of the more brilliant innovations of the past 20 years--from the Apple mouse, the Polaroid i-Zone instant camera, and the Palm V to the "fat" toothbrush for kids and a self-sealing water bottle for dirt bikers. Not surprisingly, companies all over the world have long wondered what they could learn from IDEO, to come up with better ideas for their own products, services, and operations. In this terrific book from IDEO general manager Tom Kelley (brother of founder David Kelley), IDEO finally delivers--but thankfully not in the step-by-step, flow-chart-filled "process speak" of most how-you-can-do-what-we-do business books. Sure, there are some good bulleted lists to be found here--such as the secrets of successful brainstorming, the qualities of "hot teams," and, toward the end, 10 key ingredients for "How to Create Great Products and Services," including "One Click Is Better Than Two" (the simpler, the better) and "Goof Proof" (no bugs). But The Art of Innovation really teaches indirectly (not to mention enlightens and entertains) by telling great stories--mainly, of how the best ideas for creating or improving products or processes come not from laboriously organized focus groups, but from keen observations of how regular people work and play on a daily basis. On nearly every page, we learn the backstories of some now-well-established consumer goods, from recent inventions like the Palm Pilot and the in-car beverage holder to things we nearly take for granted--like Ivory soap (created when a P&G worker went to lunch without turning off his soap mixer, and returned to discover his batch overwhipped into 99.44 percent buoyancy) and Kleenex, which transcended its original purpose as a cosmetics remover when people started using the soft paper to wipe and blow their noses. Best of all, Kelley opens wide the doors to IDEO's vibrant, sometimes wacky office environment, and takes us on a vivid tour of how staffers tackle a design challenge: they start not with their ideas of what a new product should offer, but with the existing gaps of need, convenience, and pleasure with which people live on a daily basis, and that IDEO should fill. (Hence, a one-piece children's fishing rod that spares fathers the embarrassment of not knowing how to teach their kids to fish, or Crest toothpaste tubes that don't "gunk up" at the mouth.) Granted, some of their ideas--like the crucial process of "prototyping," or incorporating dummy drafts of the actual product into the planning, to work out bugs as you go--lend themselves more easily to the making of actual things than to the more common organizational challenge of streamlining services or operations. But, if this big book of bright ideas doesn't get you thinking of how to build a better mousetrap for everything from your whole business process to your personal filing system, you probably deserve to be stuck with the mousetrap you already have. --Timothy Murphy
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