The iPod is a harbinger of a revolution in product design: innovation that targets customer emotion, self-image, and fantasy, not just product function. Read the hidden stories behind BodyMedia's SenseWear body monitor, Herman Miller's Mirra Chair, Swiffer's mops, OXO's potato peelers, Adidas' intelligent shoes, the new Ford F-150 pickup truck, and many other winning innovations. Meet the innovators, learning how they inspire and motivate their people, as they shepherd their visions through corporate bureaucracy to profitable reality. The authors deconstruct the entire process of design innovation, showing how it really works, and how today's smartest companies are innovating more effectively than ever before.
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From the author of the New York Times bestseller Mind Wide Open comes a groundbreaking assessment of popular culture as it's never been considered before: through the lens of intelligence. The $10 billion video gaming industry is now the second-largest segment of the entertainment industry in the United States, outstripping film and far surpassing books. Reality television shows featuring silicone-stuffed CEO wannabes and bug-eating adrenaline junkies dominate the ratings. But prominent social and cultural critic Steven Johnson argues that our popular culture has never been smarter. Drawing from fields as diverse as neuroscience, economics, and literary theory, Johnson argues that the junk culture we're so eager to dismiss is in fact making us more intelligent. A video game will never be a book, Johnson acknowledges, nor should it aspire to be-and, in fact, video games, from Tetris to The Sims to Grand Theft Auto, have been shown to raise IQ scores and develop cognitive abilities that can't be learned from books. Likewise, successful television, when examined closely and taken seriously, reveals surprising narrative sophistication and intellectual demands. Startling, provocative, and endlessly engaging, Everything Bad Is Good for You is a hopeful and spirited account of contemporary culture. Elegantly and convincingly, Johnson demonstrates that our culture is not declining but changing-in exciting and stimulating ways we'd do well to understand. You will never regard the glow of the video game or television screen the same way again.
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"The Story Of a Real-Life Horse Whisperer". "Monty Robert's book ... has inspired me to the depths of my soul. Observing Monty's philosophy and method of working with horses and people is one of the most profoundly deep, awe-inspiring, and heart-opening experiences I've ever witnessed. I highly recommend the book to everyone>" Jack Canfield, co-author of "Chicken Soup for the soul" series.
Price : $2.96
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Considered to be one of the best electricity books on the market, the authors have provided a clear understanding of how electricity is produced, measured, controlled and used. A minimum of mathematics is used for direct explanations of primary cells, magnetism, Ohm's Law, capacitance, transformers, DC generators, and AC motors. Other essential topics covered include conductance, current flow, electromagnetism and meters.
Price : $56.29
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When the class tries to bake a cake for Ms. Frizzle's birthday, they wind up inside it and have some delicious fun learning all about mixtures and reactions that occur when ingredients are combined. TV tie-in.
Price : $20.00
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From the ancient Egyptian battle at Megiddo in 1469 BC to the recent military actions in Iraq, great battles have had an enormous impact on the shaping of history. Now, in this fully illustrated book, one hundred of the world's most important military confrontations are described in detail. 100 Decisive Battles gives us the facts about the battle and also explains where it fits in to the scope of world history.In each entry we are given the name and date of the battle, the commanders, the size of the opposing forces, and casualties. An account of the battle plan and the military action are strategically discussed, and each description closes with a valuable consideration of how history was affected by the outcome of the conflict. Among the battles presented are the Battle of Thymbra (546 BC), the Battle of Chalons (451 AD), the Battle of Cajamarca (1532), the Battle of Dien Bien Phu (1954), and the Tet Offensive (1968). Accompanying maps and sidebars help further orient us with each military action.Global in scope, with excellent coverage of American, Central American, European, Asian, and Middle Eastern battles, and with its stirring accounts of familiar battles and many lesser known military conflicts, 100 Decisive Battles is essential reading for military buffs and anyone interested in how the modern world came to be.
Price : $13.56
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A pioneer of Italian Renaissance architecture, Filippo Brunelleschi is most famous for his daring and original ideas, among them the magnificent dome of Florence's famed Santa Maria del Fiore cathedral. This comprehensive book describes how he created the structure, construction concepts, and other inventions. 28 halftones, 18 line illustrations.
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New Design Suppressor for Military Grade Rifles Brand New!! Keith Anderson,renown for his quality suppressor books has completely revised this manual. It features a more efficient suppressor design than the previous edition and takes you step by step from raw material to a finished military grade suppressor. This suppressor works for AR-15s, .50 BMGs or other models in between. The book covers construction tools, materials and techniques. It even tutors you in the art of welding. It is a must have for serious silencer enthusiasts and if you purchased the previous edition you will certainly want this one. *Be sure to buy the companion DVD UPC# 793573814371. This is a must have tool to accompany the comprehensive publication by Mr. Anderson.
Price : $14.93
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Technology is evolving faster than we are. As our mobile phones, mp3 players, cars, and digital cameras become more and more complex, we understand less and less about how they actually work and what personal details these gadgets might reveal about us.Robert Vamosi, an award-winning journalist and analyst who has been covering digital security issues for more than a decade, shows us the dark side of all that digital capability and convenience. Hotel-room TV remotes can be used to steal our account information and spy on what we've been watching, toll-booth transponders receive unencrypted EZ Pass or FasTrak info that can be stolen and cloned, and our cars monitor and store data about our driving habits that can be used in court against us.When Gadgets Betray Us gives us a glimpse into the secret lives of our gadgets and helps us to better understand--and manage--these very real risks.
Price : $17.81
$17.81
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Price : $64.80
$64.80
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