An engrossing history of the scientific discoveries, political maneuverings, and cold-war espionage leading to the creation of mankind's most destructive weapon. Includes 94 archival photographs and a glossary with brief descriptions of the hundreds of people interviewed and discussed in the book. Author Richard Rhodes won the Pulitzer Prize, the National Book Award, and the National Book Critics Circle Award for his previous atomic tome, The Making of the Atomic Bomb.
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While digital life races ahead, the rest of our life, from law to business, struggles to keep up. Business strategists, lawyers, judges, regulators, and consumers have all been left behind, scratching their heads, frantically trying to figure out what they can and can’t do. Some want to bring innovation to a standstill (or at least to slow it down) through lawsuits and regulation so they can catch their breath. Others forge madly ahead, legal consequences be damned. In The Laws of Disruption, Larry Downes, author of the best-selling Unleashing the Killer App, provides an invaluable guide for these confusing times, exploring nine critical areas in which technology is dramatically rewriting the rules of business and life. The Laws of Disruption will help business owners and managers understand not only how to avoid being blindsided by customer rebellion, but also how to benefit from it. It will teach lawyers, judges, and regulators when to keep their hands off the system and it will show consumers the consequences of their digital actions. In the gap created by the Law of Disruption, golden opportunities await those who move quickly.
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t the heart of the universe is a steady, insistent beat, the sound of cycles in sync. Along the tidal rivers of Malaysia, thousands of fireflies congregate and flash in unison; the moon spins in perfect resonance with its orbit around the earth; our hearts depend on the synchronous firing of ten thousand pacemaker cells. While the forces that synchronize the flashing of fireflies may seem to have nothing to do with our heart cells, there is in fact a deep connection. Synchrony is a science in its infancy, and Strogatz is a pioneer in this new frontier in which mathematicians and physicists attempt to pinpoint just how spontaneous order emerges from chaos. From underground caves in Texas where a French scientist spent six months alone tracking his sleep-wake cycle, to the home of a Dutch physicist who in 1665 discovered two of his pendulum clocks swinging in perfect time, this fascinating book spans disciplines, continents, and centuries. Engagingly written for readers of books such as Chaos and The Elegant Universe, Sync is a tour-de-force of nonfiction writing.
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It used to be only dotcom start-ups lacked workable business models. But now the ubiquity of cheap communications and computing is deeply wounding business models across the board. Combined with rapidly changing customer expectations, the rules for how value is delivered, and what, when, and how much customers will pay are in flux.What can you do to ensure that you have a business model that will work today and in the future? Create new revenue models, advises Saul J. Berman in Not for Free. The most important strategy now is wringing new income streams from existing assets, physical and digital, by exploiting new segments, new uses and new value additions.Using the media industry, the canary in the coalmine for business model disruption, as a starting point, Berman explores the revenue strategies that are working, and the ones that are failing, in this new world. Drawing on examples from a variety of industries like Progressive Insurance, Rent the Runway, Castrol, Redbox, Mint and many others, Berman guides you through the opportunities and pitfalls of new revenue strategies. Timely and practical, Not for Free tackles a problem plaguing all companies: growing revenue organically in the near term.
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The "buzz" surrounding social media focuses on how business can build relationships by participating in the online "conversation". When it works, social media relationship building is often labor and time intensive with a return on investment that is often hard to measure. Not many people understand that social media campaigns can be orchestrated to build relationships and drive in new business at a much greater rate than using the relationship aspect of social media alone provides. When I discovered this, relationship building became the least compelling part of the picture. "Searchial" is a phrase I created to describe the method of interacting within the strange new world of social media while elevating your profile in internet searches for the products and services you offer. This book teaches do-it-yourself methods of implementing a "searchial" media campaign. It demonstrates the added value of practicing "searchial media" instead of just "social media". Social tools have the power to drive new business into your organization not only through communicating and relationship building, but by coincidentally causing your listing in search engines to rank higher in searches for keywords and key phrases people are using to find the products and services you offer in a specific geographical area or worldwide. The term "Searchial" reflects the realization that my time and effort were best spent driving new patients into my medical practice using social tools to improve our position in Google, Bing and other search engines, not just building and strengthening existing relationships. This book can be applied to and used as a guide within any industry at any stage of the new media marketing game. Appendices contain information specific to social media and search elevation in the medical profession, specifically small medical business, hospital and clinic and pharmaceutical companies.
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The Day the Universe Changed (subtitled "A Personal View by James Burke") is a British documentary television series written and presented by science historian James Burke, originally broadcast in 1985 by the BBC. In the United States the 10-week hour-long series was broadcast October 13-December 15, 1986, on PBS and was rebroadcast on The Learning Channel in 1993. The series' primary focus is on the effect of advances in science and technology on western philosophy. The title comes from the philosophical idea that the universe essentially only exists as you perceive it through what you know; therefore, if you change your perception of the universe with new knowledge, you have essentially changed the universe itself. To illustrate this concept, James Burke tells the various stories of important scientific discoveries and technological advances and how they fundamentally altered how western civilization perceives the world. The series runs in roughly chronological order, from around the beginning of the Middle Ages to the present. This is the companion book of the same title giving the television series information in expanded detail. This series focuses more on the philosophical aspects of scientific change on Western culture. The writer, James Burke has also been a regular contributor for Scientific American and Time magazines and served as a consultant to the SETI project. He has received the Royal Television Society's silver and gold medals. In 1998 he was made an honorary fellow of the Society for Technical Communication.
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Want to make a splash on YouTube? Even go viral? You've come to the right place. This book is written by two veteran 'Tubers who live their art and know what they're talking about -- especially Alan Lastufka, a.k.a. "fallofautumndistro," who has over 50,000 YouTube subscribers and over 6 million views. Alan and co-author Michael W. Dean show you how to make a quality video, and how to optimize, encode, upload, and promote it. This book can't promise you'll be rich and famous, but it can tell you how to make great video art, and what you need to do to get your work seen. You'll learn about:Storytelling and directingShooting, editing, and renderingCreating your very own channelBroadcasting user-generated contentRe-broadcasting commercial contentCultivating a devoted audienceFitting into the YouTube communityBecoming a success storyJoin Alan, who makes part of his living from YouTube, and Michael, a successful filmmaker, author, and D.I.Y. art pioneer. They'll take you from the basics of gear to making it big on YouTube, with a focus on networking and interaction. You'll also sit in on informative interviews with YouTube stars LisaNova, Hank Green (vlogbrothers), WhatTheBuckShow, nalts, and liamkylesullivan.Alan and Michael understand viral marketing -- and they know what it takes to get your work on everyone's YouTube radar. And, once you read this book, so will you.
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The first magazine devoted entirely to do-it-yourself technology projects presents its 30th quarterly edition for people who like to tweak, disassemble, recreate, and invent cool new uses for technology. Until recently, home automation was an unfulfilled promise — systems were gimmicky, finicky, user-hostile, or potentially unsecure. But today, thanks to a new crop of devices and technologies, home automation is useful, fun, and maker-friendly. Using smartphones, wireless networks, the internet, simple microcontrollers, and even gesture recognition, DIY-style Smart Homes can now do everything promised and more, for much less — and MAKE shows you how in Volume 30.
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Several painters tell why they painted a house a specific way and give a small glimpse into their thought processes. From this you are given the chance to design the paint scheme on a couple of uncolored houses at the end of the book
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